Adventure
Without
Compromise

All Terrain is carefully researching on consumer based off-road, touring, power and connectivity solutions for explorers who expect more from their vehicles, their gear, and their technology.

Corporate profile

Australian off-road, touring, power and connectivity specialists.

All Terrain Action brings practical field experience, technical installation capability and a growing media platform together to support brands, vehicle owners and adventure-focused businesses entering or growing in the Australian market.

Based in Braeside, Victoria, our team works across four wheel drive accessories, vehicle setup, off-grid power, Starlink and communications, touring advice, content creation and local market support.

We understand the Australian customer because we are part of the community — testing products, travelling, filming, installing and helping people build vehicles that are ready for real use.

4,000+Customers Served since 2018
VICTORIAAustralian base
ADVENTURECamping & Touring market focus
MEDIAContent and community reach
Market entrySupport for brands wanting to reach Australian off-road and touring customers.
Product feedbackReal-world insight from installs, testing, customer conversations and field use.
Content supportPractical product storytelling across video, social and community channels.
Local presenceA physical retail and workshop base in Melbourne’s south-east.
What we do

Built around real adventure, not showroom theory.

Our business connects technical knowledge, customer trust and field-tested product experience across the areas that matter most to modern touring customers.

01 / OFF-ROAD

4WD Touring & Accessories

Vehicle setups, touring gear, product advice and upgrades designed for Australian tracks, remote travel and everyday adventure builds.

02 / POWER

12V, Solar & Off-Grid Systems

Battery, inverter, charging, solar and power distribution knowledge for vehicles, caravans, campers and remote work setups.

03 / CONNECTIVITY

Starlink & Remote Internet

Practical solutions for staying connected while touring, camping, working remotely or operating in challenging locations.

04 / MEDIA

Content & Brand Awareness

Video, social media, product education and community engagement for brands wanting authentic visibility in the 4WD market.

Leadership & Team

A growing Australian team with real-world experience.

All Terrain combines technical capability, customer support, installation knowledge, media production and real touring experience into one practical team.

Chris Baker All Terrain

Chris Baker

Founder / Director

Leading All Terrain Action across product strategy, partnerships, media, community growth and long-term business direction.

Andrew Craig All Terrain

Andrew Craig

Operations & Customer Support

Supporting daily operations, customer experience, technical coordination and internal business systems.

Lisa Craig All Terrain

Lisa Craig

Retail & Fulfilment

Managing customer enquiries, bookings, fulfilment, ordering and day-to-day customer service operations.

Walter Angus All Terrain

Walter Angus

Install Technician

Delivering practical installs for touring vehicles, caravans, off-grid power systems and accessories.

Brian Cheney All Terrain

Brian Cheney

Auto Electrician

Assisting with vehicle preparation, electrical integration and specialised touring fit-outs.

Jurgen Hein All Terrain

Jurgen Hein

Sales & Customer Support

Helping customers choose the right products, power systems and connectivity solutions.

Jimmy Chen All Terrain

Jimmy Chen

Content & Media

Supporting filming, editing, product storytelling and social media content across All Terrain platforms.

Caleb Baker All Terrain

Caleb Baker

Workshop Support

Supporting workshop preparation, installations and hands-on learning across touring and auto electrical systems.

Partner with
All Terrain

Speak with All Terrain about bringing your product, brand or opportunity into the Australian off-road, touring and four wheel drive market.

Contact All Terrain Action